Guide to Landingpage Optimization
Hubspot – Optimizing Landingpages for Lead Generation and Conversion
What is it about?
High-converting landingpages are the silver bullet for B2B ROI. This Hubspot E-Book walks you through the most important factors for increasing landingpage conversion rates. If you need more ideas I recommend you also read my earlier post ‘51 A/B test ideas for improving your landingpage conversion rates’.
The Psychology behind Conversion
Gregory Ciotti – Conversion Psychology
What is it about?
Gregory examines conversion from a different angle: Psychology. His excellent E-Book reveals the psychological mechanisms that lead people to convert (or not). Highly recommended reading!
Detailed E-Book on Lead Nurturing
Marketo – Defintive Guide to Lead Nurturing
What is it about?
The E-Books listed above mainly talk about driving top-of-the-funnel traffic. This Marketo workbook can be used as a blueprint for moving prospects down the funnel and towards the sale. It shows you how you can employ automated email follow-ups to get prospects to take the next action.
Lead Scoring Workbook
Marketo – Defintive Guide to Lead Scoring
What is it about?
So far we’ve been standing firmly on marketing ground. Lead scoring now takes us towards and across the lead handover to Sales. The workbook will help you define and implement a meaningful lead scoring to increase sales productivity and reduce wastage of leads.
Corporate Blogging
Contently – Beginner’s Guide to Blogging
What is it about?
The title really says it all. If you want to start a blog Contently have you covered. The content is geared towards corporate blogs, but also features lots of generally useful info. Blogs greatly help with SEO and are one of the cornerstones of any content marketing strategy. Time to get serious about blogging for business!
Webinars & Public Speaking
Roger Courville – The Virtual Presenter’s Handbook
What is it about?
Webinars are fantastic content assets. They’re relatively easy to produce leads generated from them are generally of high quality. The caveat: You need to find a decent speaker or become one yourself. This 100+ page E-Book covers everything from presentation design and delivery to planning and technology. I highly recommend you add webinars to your mix! (Disclosure: I am a Citrix employee and the Citrix product GoToMeeting is the sponsor of this E-Book). You might also want to take a look at my own whitepaper on the topic: 'How to improve your Public Speaking Skills'.
Getting started with Twitter
Hubspot – How to attract customers with Twitter
What is it about?
With everything else accounted for, where does social media come into play? This Hubspot E-Book goes into great detail about how to leverage Twitter – the social media channel best suited for B2B.
What are your favorite B2B Marketing E-Books?
Any good, free B2B E-Books you came across lately? Please share them in the comments below!
About the Author
I’m a B2B marketer with a bit of a crush on digital marketing and an intense interest in content strategy and creation. I own and run this blog and the whitepaper download portal attached to it.
Currently I spend too much time watching the Google Analytics flatline that is this websites visitor graph. Consequently if you like this post I’d be super-excited if you would stumble it or share it on Twitter. I’d also be happy to continue the conversation elsewhere. Come seek me out on Google+, LinkedIn or Twitter (@WhitepaperDepot)!
PS: I also head up the Demand Generation team of Citrix’ Online Services Division in Europe, but this blog is based on my own personal experience and doesn’t necessarily reflect the views of the company.
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