- Check your presentation for opportunities to include polls.
- Ask open questions and let listeners respond via chat.
- ALWAYS include a Q&A at the end. The Q&A is often the most interesting part of the webinar.
Questions further immerse active listeners and pull those back that have disengaged.
More webinar engagement tricks
Many tricks that work in live speeches achieve the same in a webinar:
- Pause for effect. The sudden silence startles your listeners and pulls them back in.
- Say a particular sentence louder for emphasis or whisper.
- If on video, do something unexpected, like putting your face directly in front of the camera.
Put a carrot at the end
Incentivize your webinar audience to stay on until the end.
Have a prize ready and draw a winner.
This works especially well when your speaker is a published author. Simply hand out a free copy of his latest book.
Measure, analyze, improve
Create a simple standardized exit survey that you run for every webinar you host. It can be as simple as asking one question:
"How would you rate this webinar? (Excellent, Good, Fair, Poor)"
Comparing different webinars you’ll quickly learn which speakers captivate the audience. Replace poor speakers or, if internal, schedule trainings for them.
Two other important metrics to monitor:
# of registrants
Helps you gauge how successful a topic is in bringing in new names.
# of attendees / % of attendees compared to registrants
Serves as an indicator for list fatigue.
A regular report on these metrics will promptly tell you how well your content and speakers are received.
You’re all set
Good. You’re all set. Time to get these changes implemented so you can stop worrying.
Implement the exit survey and the reporting first. They are your starting point.
Next put more time into prepping for each webinar and scrutinize each one for opportunities to interact with your audience.
Do this and your next webinar will see a far more engaged audience. Continue to improve and you’ll soon have your attendees hooked to your webinar program.
About the Author
I’m a B2B marketer with a bit of a crush on digital marketing and an intense interest in content creation. I own and run this blog and the whitepaper download portal attached to it.
PS: I also head up the Demand Generation team of Citrix’ Online Services Division in Europe, but this blog is based on my own personal experience and doesn’t necessarily reflect the views of the company.